Amsha Kalra.
Design. Strategy. Leadership.
I’ve spent most of my career building products from the ground up. I care about doing work that empowers people and gets businesses moving.
Based in London
Design Generalist
Hands-on & team-first
With degrees in both engineering and design, my professional journey has taken me from developing brand strategy for clients like Nike and Audi to building startups for big pharma, from working on research plans to creating pixel-perfect designs across Asia, North America and Europe.
Why me?
My Superpowers
🧰
Rolling up my sleeves to get things done
🧭
Navigating ambiguity and bringing clarity
🎯
Rallying teams behind a shared vision
⚖️
Balancing craft with pragmatism
🤝
Keeping the vibes positive. No ego, just momentum
🚦
Knowing when to speed up vs slow down
I’m interested in many things (politics, climate, healthcare, education, art, plants) but working on wicked problems is what gets me out of bed each day.
Work
And This Is My Experience
Head of Product Design @ Element
London
2020 -
Now
Building encrypted, decentralized and sovereign communications
platform for public sector organisations. By the creators of the open source protocol, Matrix.
Managing a small but mighty team. Reporting directly to the CPO.
Senior Experience Designer @ Boston Consulting Group
New York
2018 -
2021
Founding designer for 10+ ventures in B2C and B2B environments with a strong focus on healthcare sector. Raised a total of $30M.
Projects included:
- A conversational AI platform for dementia patients
- A patient education and adherence tool for Multiple Myeloma patients
- A precision medicine treatment finder for community oncologists.
Design Fellow (AR/VR) @ NYC Media Lab
New York
2018
Conceptualised, designed and prototyped an educational kit using computer vision to make STEM subjects engaging and collaborative for elementary students and teachers.
Showcased a a few galleries in NYC.
Product Design Intern @ HBO
Seattle
2017
Created first iteration of HBO Max in partnership with design team, with a focus on enhancing browsing and content discovery.
Used by 75 million users worldwide.
Masters in Interaction Design @ School of Visual Arts
New York
2016 -
2018
Motivated to reduce an individual’s carbon footprint through waste disposal, I created an interactive toy for kids age 6 - 10 that teaches them to sort and reduce their waste at home through conversations.
Using computer vision, physical computing and conversational design.
User Experience Designer & Strategist @ Wieden + Kennedy
New Delhi
2013 -
2016
Led the redesign of the IndiGo Airlines website, doubling flight bookings and enhancing experience for over 40 million annual passengers.
Delivered an award winning campaign for Nike, resulting in a 20% month-over-month increase in nike run club and nike training club memberships.
Freelance and passion projects
Everywhere
Always
On the side, I love experimenting with different mediums to create design and art artifacts for friends, NGOs and myself.
Some of my work has also been showcased in galleries in New York.
This year, I am working on a children's book.
FAQ
TL;DR
What I want
What I offer
Who I am
What I won't do
Technology, like us, is always evolving, a work in progress. I'm driven to challenge its role today and push its potential to transform lives, empower communities, and shape a better future for everyone.
Amsha Kalra.
Design. Strategy. Leadership.
I’ve spent most of my career building products from the ground up. I care about doing work that empowers people and gets businesses moving.
Based in London
Design Generalist
Hands-on & team-first
With degrees in both engineering and design, my professional journey has taken me from developing brand strategy for clients like Nike and Audi to building startups for big pharma, from working on research plans to creating pixel-perfect designs across Asia, North America and Europe.
Why me?
My Superpowers
🧰
Rolling up my sleeves to get things done
🧭
Navigating ambiguity and bringing clarity
🎯
Rallying teams behind a shared vision
⚖️
Balancing craft with pragmatism
🤝
Keeping the vibes positive. No ego, just momentum
🚦
Knowing when to speed up vs slow down
I’m interested in many things (politics, climate, healthcare, education, art, plants) but working on wicked problems is what gets me out of bed each day.
Work
And This Is My Experience
Head of Product Design @ Element
London
2020 -
Now
Building encrypted, decentralized and sovereign communications
platform for public sector organisations. By the creators of the open source protocol, Matrix.
Managing a small but mighty team. Reporting directly to the CPO.
Senior Experience Designer @ Boston Consulting Group
New York
2018 -
2021
Founding designer for 10+ ventures in B2C and B2B environments with a strong focus on healthcare sector. Raised a total of $30M.
Projects included:
- A conversational AI platform for dementia patients
- A patient education and adherence tool for Multiple Myeloma patients
- A precision medicine treatment finder for community oncologists.
Design Fellow (AR/VR) @ NYC Media Lab
New York
2018
Conceptualised, designed and prototyped an educational kit using computer vision to make STEM subjects engaging and collaborative for elementary students and teachers.
Showcased a a few galleries in NYC.
Product Design Intern @ HBO
Seattle
2017
Created first iteration of HBO Max in partnership with design team, with a focus on enhancing browsing and content discovery.
Used by 75 million users worldwide.
Masters in Interaction Design @ School of Visual Arts
New York
2016 -
2018
Motivated to reduce an individual’s carbon footprint through waste disposal, I created an interactive toy for kids age 6 - 10 that teaches them to sort and reduce their waste at home through conversations.
Using computer vision, physical computing and conversational design.
User Experience Designer & Strategist @ Wieden + Kennedy
New Delhi
2013 -
2016
Led the redesign of the IndiGo Airlines website, doubling flight bookings and enhancing experience for over 40 million annual passengers.
Delivered an award winning campaign for Nike, resulting in a 20% month-over-month increase in nike run club and nike training club memberships.
Freelance and passion projects
Everywhere
Always
On the side, I love experimenting with different mediums to create design and art artifacts for friends, NGOs and myself.
Some of my work has also been showcased in galleries in New York.
This year, I am working on a children's book.
FAQ
TL;DR
What I want
What I offer
Who I am
What I won't do
Technology, like us, is always evolving, a work in progress. I'm driven to challenge its role today and push its potential to transform lives, empower communities, and shape a better future for everyone.
Amsha Kalra.
Design. Strategy. Leadership.
I’ve spent most of my career building products from the ground up. I care about doing work that empowers people and gets businesses moving.
Based in London
Design Generalist
Hands-on & team-first
With degrees in both engineering and design, my professional journey has taken me from developing brand strategy for clients like Nike and Audi to building startups for big pharma, from working on research plans to creating pixel-perfect designs across Asia, North America and Europe.
Why me?
My Superpowers
🧰
Rolling up my sleeves to get things done
🧭
Navigating ambiguity and bringing clarity
🎯
Rallying teams behind a shared vision
⚖️
Balancing craft with pragmatism
🤝
Keeping the vibes positive. No ego, just momentum
🚦
Knowing when to speed up vs slow down
I’m interested in many things (politics, climate, healthcare, education, art, plants) but working on wicked problems is what gets me out of bed each day.
Work
And This Is My Experience
Head of Product Design @ Element
London
2020 -
Now
Building encrypted, decentralized and sovereign communications
platform for public sector organisations. By the creators of the open source protocol, Matrix.
Managing a small but mighty team. Reporting directly to the CPO.
Senior Experience Designer @ Boston Consulting Group
New York
2018 -
2021
Founding designer for 10+ ventures in B2C and B2B environments with a strong focus on healthcare sector. Raised a total of $30M.
Projects included:
- A conversational AI platform for dementia patients
- A patient education and adherence tool for Multiple Myeloma patients
- A precision medicine treatment finder for community oncologists.
Design Fellow (AR/VR) @ NYC Media Lab
New York
2018
Conceptualised, designed and prototyped an educational kit using computer vision to make STEM subjects engaging and collaborative for elementary students and teachers.
Showcased a a few galleries in NYC.
Product Design Intern @ HBO
Seattle
2017
Created first iteration of HBO Max in partnership with design team, with a focus on enhancing browsing and content discovery.
Used by 75 million users worldwide.
Masters in Interaction Design @ School of Visual Arts
New York
2016 -
2018
Motivated to reduce an individual’s carbon footprint through waste disposal, I created an interactive toy for kids age 6 - 10 that teaches them to sort and reduce their waste at home through conversations.
Using computer vision, physical computing and conversational design.
User Experience Designer & Strategist @ Wieden + Kennedy
New Delhi
2013 -
2016
Led the redesign of the IndiGo Airlines website, doubling flight bookings and enhancing experience for over 40 million annual passengers.
Delivered an award winning campaign for Nike, resulting in a 20% month-over-month increase in nike run club and nike training club memberships.
Freelance and passion projects
Everywhere
Always
On the side, I love experimenting with different mediums to create design and art artifacts for friends, NGOs and myself.
Some of my work has also been showcased in galleries in New York.
This year, I am working on a children's book.
FAQ