Hello, I am Amsha. I design to empower people.
My work bridges business, design and technology.
Over the years, I’ve worn many hats, from being a founding product designer/researcher at multiple startups to guiding established companies with transformative brand strategy.
Outside of work, I make art and take care of my plants.
🛠️
10 years experience
across agencies, startups and large corporations.
🌎
3 continents explored
working in different cultures and work environments.
🛳️
20+ products launched
while navigating ambiguity and constraints.
Currently –
Head of Design (Product and Marketing) @ Element, London
- Building sovereign, interoperable and secure messaging tools.
- Helping privacy-focused communities (Mozilla Foundation, Red Hat) and government agencies (German defence, NATO, United Nations and US Navy) communicate securely.
Before this –
Senior Experience Designer @ Boston Consulting Group, New York
- Leading end-to-end research and design to ideate, validate and incubate new ventures for Fortune 500 companies.
- Launched 20+ businesses and raised over $30M.
- Developed deep expertise across the intersection of healthcare and technology.
In my past life –
User Experience Designer & Strategist @ Wieden + Kennedy, Delhi
- Crafting cohesive brand identities and user-centric experiences.
- For global and local brands like Nike, Audi and IndiGO Airlines.
On the side –
Freelance and passion projects @ everywhere
- Creating posters and digital assets for Sunrise Movement.
- Mentoring unrepresented designers through Hexagon.
- Creating ceramic sculptures for fun.
- This year, I aspire to release a short graphic novel for kids aged 6-10 years.