Hello, I am Amsha. I design to empower people.

My work bridges business, design and technology.

Over the years, I’ve worn many hats, from being a founding product designer/researcher at multiple startups to guiding established companies with transformative brand strategy.

Outside of work, I make art and take care of my plants.

🛠️

10 years experience

across agencies, startups and large corporations.

🌎

3 continents explored

working in different cultures and work environments.

🛳️

20+ products launched

while navigating ambiguity and constraints.

Currently –
Head of Design (Product and Marketing) @
Element, London
- Building
sovereign, interoperable and secure messaging tools.

- Helping privacy-focused communities (Mozilla Foundation, Red Hat) and government agencies (German defence, NATO, United Nations and US Navy) communicate securely.

Before this
Senior Experience Designer @
Boston Consulting Group, New York
- Leading end-to-end research and design to ideate, validate and incubate new ventures for Fortune 500 companies.

- Launched 20+ businesses and raised over $30M.

- Developed deep expertise across the intersection of healthcare and technology.

In my past life
User Experience Designer & Strategist @
Wieden + Kennedy, Delhi
- C
rafting cohesive brand identities and user-centric experiences.

- For global and local brands like Nike, Audi and IndiGO Airlines.

On the side
Freelance and passion projects @ everywhere
- Creating posters and digital assets for
Sunrise Movement.

- Mentoring unrepresented designers through Hexagon.

- Creating ceramic sculptures for fun.

- This year, I aspire to release a short graphic novel for kids aged 6-10 years.