Hi! I'm Amsha, a hands-on product design leader based in London. My work bridges design and strategy.

Over the years, I’ve worn many hats, from being a founding designer at several startups to guiding established companies through transformative brand and product strategy.

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3 continents explored

immersing myself in various markets, cultures, and work environments giving me a deep appreciation for people.

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20+ products launched

with a zero to one mindset and ease in navigating ambiguity, consistently turning ideas into tangible successes.

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9 years experience

crafting products and strategies across various settings — from agencies to startups to corporations.

I am currently based in London, working as the Head of Design @ Element where I am building technology for good and helping government agencies across Europe and America like German defence (Bundeswehr), NATO and US Space Force communicate securely.

Before this, I was leading end-to-end designs to ideate, validate and incubate new businesses for Fortune 500 companies @ Boston Consulting Group in New York.